10 factors for successful employer brand management

The care sector is in crisis.

Supply vs. the demand in talent for the health and social care sector is unbalanced, and it’s causing a ripple effect.

Take the NHS for example: Predictions indicate a potential shortfall of between 260,000 and 360,000 staff by 2036/37 if current trends continue without effective intervention.

This is a real life and unavoidable issue experienced by care sector employers across the country. Time and focus is hard to find when you’re always fire fighting vacancy shortages.

So how can employer brand management support the challenge of attracting care talent into the sector, while empowering them in their roles?

It starts with the actual experience.

We’re thrilled to have Simon Barrow, the “Godfather” of employer brand management on the podcast this week to discuss the future of healthcare.

Simon notably created the concept of Employer Brand Management back in the early 90s when his brand management experience with Knorr and later Colgate-Palmolive came face to face with the complex challenges of the world of work. He has a breadth of experience in attracting top talent across many well-known organisations.

In this episode he shares his top 10 factors for successful employer brand management.

Engage Care Talent is a podcast all about solving the care talent crisis one conversation at a time. So please do subscribe for what is a new podcast with a big ambition!

Thanks for listening. And let us know if there's a topic, or guest, you have in mind!

Chris and Rowan